This article was first published 9 years ago

Prabhu's 6 mantras

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February 25, 2016 18:02 IST

Prabhu's 6 mantras to increase
revenue through non-fare sources

1. Station redevelopment


2. Monetizing land along tracks


3. Monetizing soft assets


4. Advertising


5. Overhaul of Parcel business


6. Revenues from manufacturing activity
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