PepsiCo International chairman and CEO Steve Reinemund's packed three-day schedule to the country includes a proposed meeting with Union Finance Minister P Chidambaram, Pepsi's bottlers in India, market visits and an interaction with the company's employees.
Reinemund arrived in Delhi from the US in the company's Challenger corporate jet on Friday night.
His visit to India is part of a larger tour to the Asia-Pacific region. Reinemund's next stop would be China. Given PepsiCo's better performance than Coke globally in the last one year, company sources said that there might be some fresh investment proposals for the company's Indian operations.
Reinemund follows rival Coca-Cola CEO and chairman Neville E Isdell who visited India earlier this year.
According to the sources, Reinemund in his interaction with the franchisee bottling partners shared the company's recent progress in key international markets and business trends, and understood the business environment in India.
On Monday the PepsiCo chairman will address the company's employees in India.
Besides reviewing PepsiCo operations in India, Reinemund is likely to discuss existing tax structures in the country with the finance minister. The tax structures in the country are seen as an impediment by the cola majors in their efforts to use the affordability strategy and grow volumes faster.
In PepsiCo's global empire, India has been acknowledged as one of the key potential growth drivers as the company has experienced strong double-digit volume growth in carbonated softdrinks and more than 50 per cent growth in the snacks business with its Frito Lays brand.
PepsiCo recently introduced its sports drink Gatorade in select Indian markets and during the launch, company's CEO in India Rajeev Bakshi had remarked that the Indian market was fast maturing to accommodate niche brands like Gatorade.
Reinemund would conclude his three-day India trip on Monday and leave for China late in the evening.
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