News APP

NewsApp (Free)

Read news as it happens
Download NewsApp

Available on  gplay

This article was first published 10 years ago
Home  » Business » Burger King tests India waters, to open 12 outlets

Burger King tests India waters, to open 12 outlets

By Nivedita Bhattacharjee
November 08, 2014 14:05 IST
Get Rediff News in your Inbox:

US fast food chain Burger King Worldwide will open about 12 outlets in India over the next 60-90 days, Rajeev Varman, chief executive of the hamburger chain's India unit said on Saturday.

The chain announced last year a tie-up with the Everstone Group to develop the Burger King brand presence in the country.

In India, the hamburger chain has changed its menu to sell mutton, chicken and veggie sandwiches.

"In the long run, India is going to be one of the largest markets globally. Burger King most certainly sees India as one of the biggest opportunities in the future," Varman said ahead of the chain's first store opening in New Delhi.

Burger King is a late entrant in the country. Rival McDonald's Corp has been around for close to two decades and has already grown its network in tier two and three cities.

"Turkey, China and Russia are each growing by around 100 restaurants a year. Here in India, we will set up our first few restaurants and use that to fine-tune our operating model before determining our growth plans," Varman said in an email.

Get Rediff News in your Inbox:
Nivedita Bhattacharjee
Source: REUTERS
© Copyright 2024 Reuters Limited. All rights reserved. Republication or redistribution of Reuters content, including by framing or similar means, is expressly prohibited without the prior written consent of Reuters. Reuters shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.
 

Moneywiz Live!