Mexico's national team has launched a campaign to discourage fans from shouting homophobic slurs during football matches.
"To us, differences are no obstacle. To us, we don't discriminate. To us, we respect everyone's opinion,” the players said in a YouTube and social media campaign.
FIFA's Disciplinary Committee ruled two years ago that there would be no punishment for Mexico's FA after Mexican fans chanted the word "puto" -- or "faggot" in Spanish -- at opposition goalkeepers during the 2014 World Cup.
However, FIFA took a stronger stand this year and Mexico, Chile, Argentina, Peru and Uruguay, were fined by the governing body for homophobic chanting by fans during World Cup qualifiers.
Image: Mexico footballer Javier Hernandez
Photograph: Ina Fassbender/Reuters
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