Maradona in Kerala with jewellery on his mind

Football legend Diego Maradona arrived in Kannur, Kerala, to a tumultuous welcome from thousands of football-crazy fans from all over the state.

The Argentine World Cup-winning captain is in the state for Wednesday's inauguration of a new showroom of Boby Chemmanur International Jewellers and Airlines, for which he is the brand ambassador.

- Video: Maradona's helicopter ride to Kannur

On a two-day trip to the state, Maradona arrived by a chartered helicopter from Nedumabassery International airport at Kochi.

Tight security was in place in the city, which saw a festive atmosphere with hundreds of fans pouring in from Kozhikode, Malappuram and Kasargod districts.

About 2000 police personnel were enlisted for security.

Maradona, who led Argentina to a World Cup triumph in 1986, waved to the crowds after landing at Kannur, which has hosted many international and national soccer tournaments.

The FIFA player of the 20th century along with Pele in 2000, had visited India for a function in Kolkata in 2008.

Photograph: Reuters