Mallya's Force India go pink for 2017 F1 season

March 14, 2017 19:40 IST

IMAGE: The Sahara Force India F1 VJM10. Photograph: Sahara Force India F1

Force India's Formula One cars will sport a new pink livery this season after the team signed a sponsorship deal with Austrian water technology company BWT.

Team co-owner Vijay Mallya said in a statement on Tuesday that the deal, which will make the cars stand out at the Australian season-opener next week, is one of the most significant partnerships in Force India's 10-year history.

No financial details were given.

"Changing

the colour of our cars is an indication of the strength of this new partnership and a real statement of intent from BWT," added Mallya of the pink, magenta and silver colour scheme.

IMAGE: Sahara Force India team owner Vijay Mallya, left, with Sergio Perez and Esteban Ocon. Photograph: Sahara Force India F1

Mexican driver Sergio Perez and French team mate Esteban Ocon will also feature pink on their helmets.

Mercedes-powered Force India finished a best-ever fourth overall last season.

Source: REUTERS
© Copyright 2024 Reuters Limited. All rights reserved. Republication or redistribution of Reuters content, including by framing or similar means, is expressly prohibited without the prior written consent of Reuters. Reuters shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.