Royal Challenge, in partnership with Force India, will stage the RC Race2win Challenge this Formula One season over five cities.
Exclusively for India's leading corporate houses, the first of its kind campaign will have participants facing off in a three-level contest, with the winners flying to Abu Dhabi to watch the season-ending Grand Prix at Yas Marina Circuit.
The RC Race2win Challenge will evolve from an online competition to start with, moving to an offline contest at leading pubs and, finally, to the finals at a Go Karting club in each of the five cities.
The Corporate Challenge will run through September and will be held simultaneously in Delhi, Mumbai, Hyderabad, Bangalore and Kolkata with companies like ICICI Prudential, Blue Dart services, Infosys, Oracle, Convergys, NIIT, Xplor Tech Services, Cosmic Ferro Alloys, 3i Infotech Ltd, Indegene lifesystems, Gold Stone Technologies.
According to Debashish Shyam, Business Head, United Spirits Limited, said, "Royal Challenge's association with the sport is a perfect fit given the sport's living-on-the-edge style, cut throat competition, speed, focus in performance and power, which are also a reflection of brand RC's values which include big stakes, big life, being in control leadership, confidence and dynamism.
'For any F1 fan, there is no bigger adrenaline rush than witnessing a Grand Prix live. Royal Challenge presents a once in a lifetime opportunity, for all F1 enthusiasts to experience the racing thrill at the most luxurious circuits in the world. The Corporate Challenge will test the knowledge, expertise and skill of F1 aficionados by recreating the flavour of the racing season. The campaign will culminate on the race track with real winners who are always game for real challenges."
The Corporates across the five cities will be invited to join the RC Race2Win Challenge. Each team from a corporate will comprise of three members with about 15 companies from each city competing over three weekends. The top three teams per region will then take part in the finals, a Go Karting competition, with the winning team of three participants going to Abu Dhabi.