As soon as messages went viral on social media claiming that "AIADMK workers" were asking NGOs and volunteers to paste "Amma" stickers over relief material, the ruling party sent across counter-messages.
It said such claims in the social media were totally false and asked volunteers to complain to party headquarters or police if at all such demands were made.
"We wish to reiterate that there is no such message in any form to anyone from the party. It is evident that it was a rumour and work by unscrupulous elements to defame the party and our honourable chief minister,"a senior AIADMK functionary declining to be named, said.
"It is a rumour, a canard spread by unscrupulous elements," he said, adding efforts were being made to identify them.
To another question, he said "there is no need for us to insist that stickers of the CM be pasted on relief material."
"Our partymen are already busy discharging duties assigned to them in connection with relief work," he said.
He said there was a report of a relief-truck halted on Tiruvallur-Tiruttani Road, by some men who falsely claimed to be ruling party workers, asking them to paste "Amma" stickers and banners.
Following such claims in the social media, DMK chief Karunanidhi had hit out at AIADMK "for delaying relief by many hours" so as "to paste stickers of Amma on relief materials to seek publicity."
Meanwhile, a Defence public relations official in Chennai said armymen have been sent to Cuddalore for relief work.
On reports of "logistical glitches" in relief work involving Army personnel in Chennai due to lack of coordination among State, Central agencies, he said, "Relief work is going on by the Army," but declined to elaborate.
Image: Video grab of alleged AIADMK workers pasting Amma stickers on relief material