A single burger served up in Dubai during a charity auction has fetched Rs 4.4 lakh ($7,000), breaking the record for highest price paid for the fast food.
With an aim to spread awareness about the importance of early detection to fight breast cancer, Pink Caravan group organised the 45-minute 'Pink Bite' charity auction at Dubai Mall to raise funds.
The burger prepared by Chairman of the Department of Statistics and Community Development in Sharjah Shaikh Mohammed bin Abdullah Al Thani fetched 25,960 dirhams (Rs 4.4 Lakh) at the auction, UAE's state-run news agency WAM said.
Pink Caravan ambassadors were divided into three teams to prepare burgers and sell them at the highest price during the 45-minute auction.
The previous most expensive burger in the world was sold for $5,000 in Las Vegas in US.
"I am proud of Pink Caravan ambassadors who have always proved their supportive stand by the Pink Caravan to enable it to achieve its goals," Ameera BinKaram, President of the Board of Trustees at the group was quoted as saying by WAM.
"We have succeeded once again in delivering our message in supporting the Pink Caravan's mission and highlighting breast cancer in a fun and entertaining manner during the Pink Bite event whose revenues will go to the Pink Caravan Ride, to raise awareness about early detection of breast cancer," she said.