News channels are dime a dozen and it is not easy for new ones to attract viewers. But at least one new channel in Hong Kong is pulling all stops.
It is coming up with a show in which news will be read by presenters in the nude, the South China Morning Post newspaper said. The show debuts this weekend.
The producer, an equal opportunity employer, has got just one female newsreader so far but hopes to recruit more.
Earlier, a website had implemented this idea.