Simon Plant, 42, of Findern, South Derbyshire, pulled a rope attached to 14 Ford Fiestas, weighing 20 tonnes combined, at Motorpoint in Derby, earlier this week.
He pulled the cars over a distance of 18 feet and two inches, breaking the previous record of pulling 12 cars over 15 feet.
Plant said this was his third attempt at the world record. I wasn’t going to give up. We all have goals in life and if you keep pushing and pushing you’ll get there. It was a tough challenge but thankfully it was a case of third time lucky,” Plant said.
Plant previously held a world record 11 years ago when he pulled a 30-tonne truck a distance of 100 feet.
Image: This was Simon Plant's third attempt at the world record.
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