An Australian radio network, whose prank call to a British hospital treating a pregnant Kate Middleton led to the death of an Indian-origin nurse, today said it would contribute at least 500,000 Australian dollars (around Rs 28 lakhs) to a memorial fund to help the grieving family of the woman.
Southern Cross Austereo had aired the controversial prank call conducted by 2Day FM DJs with two London nurses, including Jacintha Saldanha who was later found dead under mysterious circumstances.
The radio network said it would resume the advertising and donate its profit to help Saldanha's family. It said that it would make a minimum 500,000 Australian dollar donation to the fund.
Following global condemnation after the death of Saldanah, Austereo had suspended all advertising on 2Day FM and was reportedly reviewing company polices and processes. The two hosts involved in the prank call have also been taken off air until further notice.
"All profits from advertising on 2DayFM until the end of the year will be donated to an appropriate fund that will directly benefit the family of Jacintha Saldanha," a statement from the radio network said.
"Southern Cross Austereo today reiterates its deep regret for what has taken place in these tragic and unforeseen circumstances and offers its condolences to the family of Jacintha Saldanha."
Southern Cross chief executive Rhys Holleran said the company was deeply saddened by "this tragic and unforeseen event and offers its condolences to the family of Jacintha Saldanha."
"We hope that by contributing to a memorial fund we can help to provide the Saldanha family with the support they need at this very difficult time," he said.
Nurse's death: Aus radio network denies breaking any laws
Aussie FM channel defends itself on prank call
Hoax call turns into tragedy: Aus DJs taken off air
We'll like to get answers: Hoax call nurse's family
'We weren't told her death was the result of a hoax call'