A record number of 32 million viewers tuned into the JioCinema app on Sunday to watch the Fifa World Cup final between Argentina and France.
On Monday, the Reliance-backed Viacom18, the official broadcaster of the Fifa World Cup, said over 110 million viewers had consumed its football content on JioCinema during the month-long tournament.
JioCinema, part of the Viacom18 network, was live-streaming the tournament for free, a first for a broadcaster in India. The World Cup was also broadcast on the Sports18 TV channel.
-- Viveat Susan Pinto/Business Standard