iPhone users awaiting the arrival of Apple's next-generation smartphone now have a date to circle on the calendar.
Apple will hold its annual product launch -- where it typically shows off new iPhone models and other product updates -- on Tuesday September 12.
For the first time, the event will be held at the spaceship-shaped Steve Jobs Theater on its new Cupertino, California headquarters, expected to open later this year.
This year is expected to be a big one for Apple, since 2017 marks the 10-year anniversary of the iPhone.
Rumours indicate the company will introduce three new devices at the event: the iPhone 7S, iPhone 7S Plus and the so-called iPhone 8, which will be the 10th anniversary edition.
The iPhone 7S line is expected to feature incremental updates, but the anniversary phone could get a whole new look.