KCR, the king of the freebies!

'Freebies are yet be proven a 'pucca' vote-catcher. But don't say that to KCR because he takes pride in two things: His record of delivery and imagination,' says Shekhar Gupta.

Chief Minister K Chandrashekar Rao and his party the Telangana Rashtriya Samithi have painted the state pink. It is as if only one party fought this election.

In all my years of watching elections, I have never seen such a dominance of the visual space by one political party.

In Gujarat, it was about 20:1 for the BJP versus Congress. Telangana, it is like 90:1 for KCR, and we are still hedging.

The square I saw from my window downtown had seven giant hoardings wrapped around it. All KCR and TRS. All pink, his party colour. There were, I believe, 698 of these in his capital. And if his rivals had a couple, I didn't see them.

The incumbent didn't bother to attack his rivals, neither the Congress-led Prajakutami (People's Alliance) nor the BJP. It was a rare election campaign where the incumbent fought entirely on his past performance.

He didn't even flaunt any new promises. He was only painting the walls, black type on a pink base, all nicely back-lit at night, with all that he had already done, by way of freebies and welfare.

The message to his rivals was: Match me if you can.

KCR's self-confidence would put a rampant Vivian Richards's imperious stride to the pitch in shade.

Are his schemes affordable? Isn't his deficit going out of whack?

"Bakwas, sub bakwas (rubbish, all rubbish)" was his short answer. "What deficit?" he asked. "Which is the country with the highest deficit in the world, the US? Then, Japan, and what about China? People know nothing and talk..." Professor KCR delivers his short tutorial on his Econ 101.

Tamil Nadu famously gave us our freebie politics, especially Jayalalithaa. KCR has taken it to another level.

My readers would know my incorrigible scepticism of freebies. I have taken note of these in the past and celebrated their rejection by the voters.

Rajasthan, 2008-2013, fattened by the windfall of crude oil royalties from the Cairn oilfield in Barmer, became a laboratory for freebies that answered all the fantasies of Sonia Gandhi and her National Advisory Council. But Ashok Gehlot's incumbent Congress was routed, by 163-21 in a house of 200.

There was much povertarian celebration later as Jayalalithaa won her second term, a rarity in Tamil Nadu. It was credited to her populo-nomics: Free mixer-grinders, mangalsutras and more. The fact is, there was a 13 per cent swing away from her and she would have lost if not for the divided Opposition vote.

Freebies, therefore, are yet be proven a 'pucca' vote-catcher. But don't say that to KCR because he takes pride in two things: His record of delivery and imagination.

As you traveled through his state, you saw the weight in his argument. He does have some giveaways like his Rs 100,000 gift to women on their marriage -- called 'Shaadi Mubarak' for the Muslims and 'Kalyana Lakshmi' for the rest.

But he has some asset-building innovations: Like his plan to build two-bedroom homes for the poor, simply called the '2BHK Scheme'.

He built half a million of these in his first term and you can see these in 11 storeys at Kollour near Hyderabad and in two storeys lining the highway passing his constituency of Gajwel.

What about Narendra Damodardas Modi's Pradhan Mantri Awas Yojana, we asked him. "It's a rubbish scheme," he said. "Where do the women even change in a single-room house that Modi is giving?"

Can he afford these 2BHKs, at Rs 750,000 apiece? We can take note of some innovations. He is giving away government land, waiving tax on cement, offering free sand, has developed the use of bricks made with subsidised fly ash from thermal power plants, collected the Rs 150,000 per dwelling that the Centre pays for the PMAY and folded it into his Rs 750,000 cost.

You can take a look. This is very decent housing with better infrastructure than any of Mumbai's slum rehabilitation colonies. A taxpayer shouldn't grudge this.

There are others: Good, bad and curious.

He's built decent, free government hospitals. There's also a free ambulance pick-up and drop for a pregnant woman, accessible through a call centre.

Each mother and baby, returning home, are presented a mid-sized suitcase, with clothing and toiletries, and some essentials and even toys to last three months.

Of course, it is called the 'KCR Kit' and comes with his large portrait printed on it on a pink background.

At the hospital in Karimnagar, we saw all of these, spoke to mothers and families, and they were grateful.

The scheme that really needs closer and open-minded examination, however, is the Rythu Bandhu (farmer's friend). Farm distress is a national calamity, and many different approaches from input subsidies to minimum support prices have failed.

Telangana gives a straight Rs 4,000 per crop for a year per acre as support to the farmer, irrespective of the land size. Last year, it spent Rs 120 billion on Rythu Bandhu. This has drawn much socialist criticism as even richer, absentee landlords 'with hundred acres or more' also collect this.

The data tells us a different story. Of the 5.83 million beneficiaries (it's a lot of families in a state with 35 million population), only 14,900 own 50 acres or more. In fact, just about 115,000, or less than 2 per cent of all beneficiaries, own more than 10 acres.

So, there's juice in this idea if you can afford it. Can you? Spare me the bakwas, KCR is likely to say.

In KCR-onomics, there is something for everyone: Twenty-one free sheep (20 sheep plus one ram, actually) for herding castes. Industrial-sized washing machines for the dhobi (washerman) caste, fish-seed for the fishermen and so on.

Scholar and caste-equality activist Kancha Ilaiah Shepherd questions this as driving the future generations into caste-denominated avocations.

These are pure vote-buying schemes. Everybody loves a freebie.

The question is: Do they also vote for these? Evidence so far is mixed, but predominantly negative.

The Congress, we noted earlier, was devastated in Rajasthan in 2013 despite incredible handouts.

In Tamil Nadu, the home of freebie politics, parties have mostly alternated.

In Punjab, the Akali-BJP combine was demolished despite the 'atta-dal' (wheat flour and pulses) scheme along with free power, etc that bankrupted it.

In Karnataka, Siddaramaiah's Congress splurged in a Jayalalithaa-plus manner, but failed to beat the BJP.

In Chhattisgarh, you could say that the nearly free rice that earned its genteel chief minister the nickname 'chawal wale baba' also helped him win two re-elections. But now, his rivals are offering even more.

Voters are clever. They know that a freebie once granted can never be withdrawn. Please note the many rude things Mr Modi said about the MGNREGA in the 2014 campaign. He has only kept throwing more money at it.

They also expect the challenger to bring more: The BJP offered free cows in Telangana. You need more than freebies now: Identity, inter-state rivalries, religion, nationalism, and in state elections, sub-nationalism.

This brings us back to Telangana. We watch KCR's son in a street-corner meeting and then the father at the big one in Hyderabad's parade ground. "Jai", they say... fists go up, and so many respond "Telangana".

Now, "Jai Telangana" wasn't a slogan you could shout convincingly from a Prajakutami stage, with Andhra's Chandrababu Naidu as partner.

Freebies alone did not win KCR a second term. With Telangana pride, his was a more formidable proposition.

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