With senior party leader L K Advani asking the party to become the clear winner in the next Lok Sabha polls, the Bharatiya Janata Party has kickstarted the process of selection of candidates, in a bid to gain a headstart in campaigning.

The party's two-day National Executive discussed in detail the nitty-gritty of the exercise and directed all state units to send the list of probable candidates to the Central Election Management Committee by this month end.

The state units have been asked to constitute election management committees, panels to manage media and identify key voter groups and issues as soon as possible, senior leaders said in New Delhi.

The saffron party had earlier sent observers to 159 constituencies across the country to gain first hand knowledge about the seats and sense the pulse of the electorate as part of its preparations for 'Mission Delhi'.

These 159 seats form part of the 296 constituencies identified by the BJP to concentrate in the next elections as these seats have come in the party's kitty at least once since 1989.

The two-day National Executive, which concluded in New Delhi on Monday, also saw Advani, the party's Prime Ministerial face, coining the 'mantra' for campaigning in the next Lok Sabha elections.

It is going to be Jeetega BJP, Jeetega Bharat (victory for the BJP, victory for India), a rejig of the Jeetega Gujarat mantra that powered Narendra Modi to a third straight win in Gujarat last December.