The Bharatiya Janata Party has planned a massive hi-tech media campaign for the coming assembly polls in Uttar Pradesh with ten regional media centres to be established for the first time in different parts of the state.
The media campaign, largely to be looked after by a team of Central BJP leaders, will have communication-friendly devices being set up at the major news publishing centres.
"There will be a massive media campaign for the seven-phase assembly polls starting April 7," senior party leader and media campaign coordinator M Venkaiah Naidu said in Lucknow.
Moreover, the BJP leadership has already asked Vice President Mukhtar Abbas Naqvi to camp in the state during the campaign period. The party has already announced to pitch in its top brass, including the likes of Naidu, Naqvi, Arun Jaitely and others, in the polls.
National media in charge Sidharth Nath Singh has been asked to coordinate with the state unit leaders to launch a sustained media onslaught in the coming days possibly after March 11 when the list of party candidates will be announced.
Various committees of the election manifesto, tours and travel, publicity and printing and dissemination of vital information are in the process of being formed and will be operational by the next week.
Meanwhile, state party president Keshari Nath Tripathi finalised the panel of party candidates in the presence of central leader and media coordinator Naidu, Kalayan Singh, the projected chief ministerial candidate and party legislators Lalaji Tandon, Kalraj Mishra and Om Prakash Singh.
The final decision in this regard will be taken by the Central Election Committee in its two-day meeting in New Delhi on March 10 and 11.