The strategy has been named 'Mission 2004'. The meeting, according to party spokesman Pramod Mahajan, is also aimed at strengthening the party structure.
Prime Minister Atal Bihari Vajpayee, who left Delhi for Mumbai on Tuesday, will deliver the inaugural address while his deputy Lal Kishenchand Advani, who is currently away in London, will join the session on June 19.
Issues like the timing of the general election, changes in the Vajpayee government and electoral alliances are not part of the agenda of the meet, Mahajan said.
He, however, did not rule out the possibility of some leaders referring to these issues.
The session is not expected to adopt any resolution, as it would be more in the nature of exchange of ideas among the party's top brass, he added.
RSS leader Madan Das Devi, who is in charge of Sangh Parivar outfit's relations with BJP, is attending the meeting.
Mahajan said even though BJP aimed at getting a majority of its own, it would go along with its NDA allies and continue with the coalition.
Photo: Jewella C Miranda