Despite a plot with potential -- lovers failing to identify each other because of amnesia -- she is unable to hold the audience's interest in Premikulu, and relies too heavily on clichéd comedy.
However, some scenes showcase her potential, particularly when the protagonists are struggling to recollect their past.
The young group of actors don't live up to expectations. New faces Yuvaraj and Rish fall short in histrionics, but Kamini comes off as suitably 'bubbly'.
Jaya, with well-publicised film critic pretensions, needed to understand the importance of maintaining a grip over the audience. A few scenes in the second half feel like a documentary. Rather than reserving the twist for the interval, she should have started fleshing out her story's content much earlier. One hopes her next film will have a taut screenplay.
Comedians Venu Madhav and Brahmandam, accompanied by a band of young guys, evoke a few laughs while Ahuti Prasad and Sana are adequate. The female cinematographer displays occasionally good camerawork, but relies too heavily on lighting when shooting indoors.