Excel Entertainment has come up with a unique way to promote its upcoming multi-starrer Zindagi Na Milegi Dobara. The film studio has tied up with mobile operator Aircel to make the promos of the film available on mobile and Internet.

The film stars Hrithik Roshan, Farhan Akhtar, Katrina Kaif, Kalki Koechlin and Abhay Deol and is set for release on July 15.

Addressing reporters in Mumbai, Rahul Saighal, Chief Marketing Officer, Aircel said, "We have 55 million subscribers and we are spread over 13 circles. And if you are an Aircel subscriber then you will be able to watch the promos for free on your cellphone."

Ritesh Sidhwani, who's producing the film, said, "We felt that this is a fantastic way to promote films. This promo goes beyond voice."

He also added that the importance of internet cannot be undermined and potential of this captive audience base is huge.

Aircel has also set up a page on Facebook to promote the film and it has already registered more than 6 lakh likes on the page.