Mamta and Mauji seem to have won over many Indian hearts.

Anushka Sharma and Varun Dhawan's Sui Dhaaga appears to have inspired a lot of people.

One ardent fan sent Varun a gift from Gujarat -- a towel with Mamta and Mauji, the characters Anushka and Varun played in Sui Dhaaga, on it.

'Dekho Mamta @anushkasharma Hamara towel bana Diya Woh bhi Made in india... #suidhaaga towel by casalione. Someone sent me this from gujrat', Varun posted on Instagram.

Sharat Katariya's film is having a robust run at the box office boosted by word of mouth.

Rediff.com's Sukanya Verma was an early champion of the film, noting in her review: 'No overblown drama, no weepy speech, Sui Dhaaga's sunshine spirit and throwaway nok jhonk pervades the uncertainty and exploitation.'

Photograph: Kind courtesy Varun Dhawan/Instagram