Fresh Bharat posters featuring Salman Khan and Katrina Kaif were released on Wednesday and Thursday.
Salman posted the poster above and wrote: 'Meri Mitti. Mera Desh! #BharatKoSalaam''.
On April 17 he posted this poster with Katrina and wrote: 'Aur phir humare zindagi mein aayi 'Madam Sir' @katrinakaif #BharatKaJunoon'.
Even as we were reeling from seeing Salman as an old man on the Bharat poster came another poster for the film.
This one featured our hero in the way we know him (not sans shirt, bristling with those muscles, of course).
'Jawaani humari Jaaneman thi! #BharatKiJawaani', Salman says, posting look 2 from his next film. Clearly, he needs some help from daddy Salim Khan in crafting clever lines...
Bharat is, of course, the Hindi remake of the Korean film Ode to My Father.
Ali Abbas Zafar has directed Salman in two big hits, Sultan and Tiger Zinda Hai and the superstar is clearly hoping that AAZ will deliver another blockbuster to erase those Tubelight and Race 3 memories.
We'll know when Bharat releases on Eid, June 5.
Photographs: Kind courtesy Salman Khan/Instagram