Again, alas!, for all the wrong reasons.
Why is perhaps our most image conscious superstar suddenly running amuck?
You recall how SRK struck Shirish Kunder in February.
Last night, our correspondent Harish Kotian was the first to report SRK's altercation at the Wankhede stadium.
Many of you are discussing what you think is wrong with SRK on Zara Bol. If you aren't you must log into this most fascinating exchange of views about one of India's best-loved stars.
Surely, you have some advice for SRK as well, on how he needs to get his act together and not let movie disappointments and personal problems get the the better of him.
So we ask you: What would your three pieces of advice for SRK be?
Tell the Badshah of Bollywood What He Needs to Do. Pronto!
We are sure SRK will appreciate your love.
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And they lived happily ever after? Not Quite!