Varun, Anushka, Aamir, Alia... #PadManChallenge

Are *you* ready for the PadManChallenge?

Akshay Kumar knows only too well how to promote his movies.

During the run-up to Rustom, we saw the industry folks do a countdown to the release date.

For Akshay's new film, PadMan, the industry has shown him support again.

And so, the #PadManChallenge has been gaining momentum on social media.

Here, we see celebrities holding up a sanitary pad and telling people that it is nothing to be ashamed about.

Their post with their picture is, 'Yes, that's a pad in my hand and there's nothing to be ashamed about. It's natural! Period.'

From Aamir Khan to Anil Kapoor, Shabana Azmi, Arjun Kapoor, Alia Bhatt, Madhuri Dixit-Nene and many more have shared their pictures posing with sanitary pads.

'Here it is- A pad... Even princesses use it!' declares Aditi Rao Hydari.

 

Sui Dhaaga co-stars Varun Dhawan and Anushka Sharma's photograph with the pad.

'@varundvn & I just hanging out, holding a pad, no big deal, just another regular day,' Anushka posts.

 

It's Aamir Khan's turn.

 

Alia Bhatt: 'Just hanging around in the gym.. with a pad :) no biggie!'

 

Co-producer Twinkle Khanna takes up the challenge.

 

Akshay Kumar does his bit.

 

Deepika Padukone does a boomerang video.

 

Sonam Kapoor, who has a pivotal part in the film.

 

Arjun Kapoor, Sonam's cousin, shows support.

 

Fanne Khan co-stars Anil Kapoor and Rajkummar Rao play out a small script, where the letter visits Anil, the chemist.

'Yes, that's my cat #Kulfi and me and a Pad in my hand.. u know Life as usual! There is nothing to be ashamed. It's natural! Period,' notes Swara Bhaskar.

 

Radhika Apte, who plays Akshay's wife in the film.

 

Madhuri Dixit-Nene did a boomerang too.

 

Shabana Azmi.

 

Ayushmann Khurrana.

 

Dia Mirza.

 

Huma Qureshi.

 

Sanya Malhotra.

 

'Hanging out in the gym with my girls & some pads..No big deal. Period,' says Sophie Choudry, sharing a picture with Yasmin Karachiwala and Poorna Patel.

 

Masaba Gupta Mantena, all dressed up and ready to go with a pad in her hand.

 

Businessman Harsh Goenka takes part of the challenge.

 

Make-up artist Mallika Bhat.

 

Now, meet the man on whom the movie is based, Arunachalam Muruganantham.

Photographs: Kind courtesy Sonam Kapoor/Instagram