While Kites, the previous Hrithik Roshan release had a big crash in India in the opening week, it grossed over $1 million in North America. But Guzaarish, which made $480,000 on a massive 108 theater release over the weekend, would be lucky to earn $550,000 the entire week.
According to distributor UTV, it grossed just about $5.6 million worldwide over the weekend, with the Indian gross accounting for about $3.9 million at 850 locations.
This is the third Aishwarya Rai Bachchan film in last four months (after Raavan and Action Replayy) to be a big box office disappointment. The saving grace was a mega hit Robot/Endhiran with Rajnikanth taking most of the credit for the performance.
"Who wants to see a slow-moving arty film in winter," said a university student at a Manhattan screening of Guzaarish recently. "Why isn't there a new date film? I think I would have been better off seeing Golmaal 3 the second time on DVD.'
Guzaarish fared poorly in the United Kingdom where it grossed $274,000 over the weekend at 58 locations. Comparatively it had better luck in Pakistan, grossing in five days about $110,000 at 16 locations.
Mandvi is widely known through his appearance on the Jon Stewart Show but that does not mean people are prepared to pay $10 to see him in the lead on the big screen.
The film grossed an anemic $90,000 at 50 locations and could be playing for just another week albeit in a few theaters. But as the influential trade publication Variety wrote last year when it was shown at the London Film Festival to a tepid reception, the sentimental family saga could be a success on DVD and cable.
In box office terms the new film had a similar reception as The Mystic Masseur released in 2001 when Mandvi was not as well known as he is now. Based on a V S Naipaul minor novel of the same name, and directed by Ismail Merchant it received ho-hum reviews and earned just about $400,000 in North America. It did not do well in foreign territories and failed to recover its $2.2 million budget.
Meanwhile Golmaal 3 is ending its run with an unexpectedly strong $1.2 million in North America.