Think Thrice Before You Say 'Jhakaas'!

The Delhi high court has restrained the misuse of the name, image, voice and other attributes of persona, including Anil Kapoor's 'jhakaas' catchphrase for commercial gain.

Justice Prathiba M Singh passed the ex-parte interim order against several Web sites and platforms on a lawsuit by the actor, alleging unauthorised exploitation of his personality and celebrity rights for commercial use.

Advocate Pravin Anand, appearing for Kapoor, said several Web sites and platforms have been misusing the plaintiff'S personality rights through various activities.

He pointed to the unauthorised sale of merchandise, collection of fees by using the actor's photograph as a motivational speaker, morphing his image in a derogatory manner, selling pictures with forged autographs and the 'jhakaas' catchphrase, among others.

The lawsuit sought to protect Kapoor's personality rights with respect to his name, voice, image, likeness, manner of speaking and gestures, among others.

Justice Singh observed that while there can be no doubt that free speech is protected, the same would be illegal when it 'crosses the line' and results in tarnishing and jeopardising individual personality rights.

"Using the plaintiff's name, voice, dialogue, image in illegal manner, that too for commercial purposes, cannot be permitted. Court cannot turn a blind eye to such misuse of personality," Justice Singh said.

"Defendants 1 to 16 are restrained from using... in any manner the plaintiff Anil Kapoor's name, likeness, voice or any other attributes of his personality, for monetary gain or otherwise," Justice Singh ordered.

Justice Singh also restrained other unknown persons from disseminating the offending links. The court directed the authorities concerned to block the offending platforms.

The court said 'fame for a person comes with disadvantages' and 'this case shows that reputation and fame can transcend into damage'.

Such misuse can damage a celebrity's right to endorsement, it added.