The home town of slain leader Paritala Ravi, the protagonist of the gory bio-pic, had not taken kindly to Varma.
But the filmmaker says that the premiere is an attempt to pacify those who claim that the film demonises the son-of-the-soil.
When asked whether it is another publicity stunt from his stable, Varma did not flinch before answering in the affirmative. "Of course it is a publicity stunt, everything I do, I do it for publicity. I am in the business of making films and films need publicity," the filmmaker told PTI.
The town will resemble a fortress on October 21 when the director and his starcast Vivek Oberoi, Suriya and Padmapriya descend on the hostile town for the premiere.
"The people who have problems with the content of the film need to come and watch it, so that they realise that the rumours are untrue. It's their story, the movie is about them and therefore the premiere has to be held in Anantapur," said Varma.
The crew had faced protests when they arrived to shoot
Meanwhile Varma, who has not had a single hit in the past years, is keeping his fingers crossed for Raktha Charitra which will be released in two installments. The first part releases on October 22 and the second half will hit theatres on November 19.
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