There is a noble purpose to all of this and it started when Rakhi Sawant's love for animals got her into a cage.
This time, it's Sherlyn Chopra's turn to jump into the People for the Ethical Treatment of Animals' (PETA) bandwagon.
And the actress has decided to go about it a little differently and a tad sexier by posing for this ad photographed by Bollywood photographer, Rakesh Shrestha.
Clad in a sheer black nightgown and stockings, the actress demonstrated the use of whips and chains on defenceless animals.
Her advice?
Chains and whips are 'best used in the bedroom not on animals'!
Text: Patcy N | Photograph: Uday Kuckian