'Our baby has been born'

Taking a cue from the buzz around Aishwarya Rai Bachchan's impending delivery, Phantom -- a production company founded by filmmakers Anurag Kashyap, Vikramaditya Motwane, Vikas Bahl and Madhu Mantena --gave out a very interesting press invite for the company's launch.

Started with the objective to encourage fresh talent, the filmmakers intend to open up opportunities for young filmmakers who want to make content-driven meaningful cinema.

The unusual invite kit holds a feeding bottle and the invite reads, 'Our baby is born and ready to run, please join us in the celebration.'

The launch will take place at Yash Raj Studio on Wednesday.