Now, you can wear D K Bose

The lead actors of Delhi Belly -- Imran Khan, Kunal Roy Kapoor and Vir Das -- were present at the National Textile Fair in Goregaon, a western suburb of Mumbai, on Monday to launch a Delhi Belly T-shirt collection.

The film's promos, especially the songs have become quite a rage with youngsters all across the country and as if acting on cue, the makers decided to launch merchandise to cash in on the film's rising popularity.

Imran Khan sported a tee with DK Bose written all over it while Kunal was seen in a tee that had Switty -- another song from the film -- written on it.

Imran also revealed that it was mama Aamir Khan's brainchild to create T-shirts. The merchandise will be available in the market shortly.

Aamir had launched a similar promotional drive for his film Ghajini. Hope it works for Delhi Belly too.