The tie-up will enable film buffs worldwide to share thoughts, ideas and concerns related to the film's theme online and through their mobile phones.
Mobile users will be able to download Apaharan news, ringtones, wallpapers, movie stills and much more on their handsets by sending specific text messages to 7333.
Mobile users of Hutch, Orange, Airtel, BSNL, BPL, Idea, Reliance and Tata Indicom across GSM and CDMA platforms will be able to avail of this opportunity.
Apaharan is slated for a November 3 release.
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