At one of these music channel shindigs marketing themselves as 'hip' and 'kewl', it is rather fashionable for a star to stride in and glue some of the channel's identity onto them.
The awards were no exception, as presenters descended from their A-list clouds to mingle with commoner celebrities.
Leading men from blockbuster films strolled around with item-girls trying to gain 'actress' credentials, and the evening stretched on as audiences were exposed to stars in unexpected attendance.
Big names are always welcome.
As long as they don't flash a V with their fingers for the cameras!
Salman holds his breath as Bipasha looks on in awe; Suzanne and a bespectacled Hrithik.