Anurag Basu's
Barfi! managed the rare feat of getting the unanimous thumbs up from
critics as well as the
masses.
In further good news for the film, it was selected as
India's official entry to the Oscars in the Best Foreign Language Film category and more recently, made it to the prestigious Rs 100-crore club. It also happens to be Ranbir Kapoor's first film to have broken into the club.
The makers of the film, UTV, released the film in only 618 screens which is not a very big number. Clearly, they didn't expect it to touch Rs 100 crore either.
So, what was it about
Barfi! that worked so well?
Siddharth Roy Kapur, managing director of Disney UTV says, "We believe that at the heart of any great movie is a great story and
Barfi! is a perfect example of that. It is one of those rare films that comes by once in a generation, and sweeps both audiences and critics off their feet."
He says
Barfi!'s success shows that audiences today are
embracing all kinds of cinema, "and in fact are encouraging us as an industry to take a chance on fresh new ideas and subjects.