Aditya Roy Kapoor is all set to launch his own brand of menswear, which will reflect his personality.
And who better qualified than Ranbir Kapoor to endorse it?
The two have been close friends since they worked together in Ayan Mukerji's Yeh Jawaani Hai Deewani.
"Not close in the way that Ranbir and Ayan are. Aditya and Ranbir don't meet socially or talk to one another regularly but there is a certain bond between them that cannot be denied," a source tells Subhash K Jha. "When Aditya decided to launch his clothes brand, his first choice was Ranbir as the brand ambassador. Ranbir immediately said yes."