Finding Neverland, armed with the honours for Best Picture of the Year at the National Board of Review awards, is facing such a dilemma. Johnny Depp's dishy mug could soon be gracing dishes and mugs, but the film about the Peter Pan creator is a poignant tale, and really not one given to McDonald's Happy Meal merchandise.
So producer Nellie Bellflower wants to carry the legacy of the film forward by making Finding Neverland - The Musical.
Netscape reports Bellflower gushing excitedly: 'I think it will make a wonderful musical. I think Harvey (Weinstein, head of Miramax studios) is getting behind that. If so, I get to produce!'
Finding Neverland, about the life of J M Barrie, is a biopic garnering much critical acclaim, and stars Johnny Depp, Kate Winslet and Dustin Hoffman. It is too early to speculate if any of the stars will hop aboard the Broadway version, but it is not unlikely that Depp might essay the role for a limited first run.