It has found re-acceptance even in Bollywood, if endorsement deals are anything to go by.
While Nestle is negotiating with several A-listers for endorsement, Deepti Naval has taken the initiative.
Last week, she shot an advertisement for Maggi in Mumbai where she will be shown as a responsible citizen, who always believed the product to be safe.
Says a reliable source, "Deeptiji has a very trustworthy image. Her agreeing to speak up for Maggi is a big thing. Nestle is in talks with several top stars, who want to make sure that the product is absolutely safe before saying yes."