Films exploring the angst of the urban youth are suddenly much in vogue.
This week's other release, Jhankaar Beats, is also about the 20-something generation grappling with urban ironies.
Ken Ghosh's Ishq Vishk looked at suburban youth.
Now, other filmmakers are taking a more serious look at the youth and their aspirations. Vijay Kumar's Kahan Ho Tum shows a group of youngsters (Sharman Joshi, Sonu Sood, Sameer Soni and Ishitaa Arun) learn a few lessons of life when one of them goes missing in the jungle.
Says Kumar, "Films about the young have become synonymous with psychedelic colleges and students romancing all over the campus. There are many facets to the youth in our country. Why do we need to constantly harp on romance?"
While Vijay Kumar's Kahan Ho Tum is styled as a thriller, Deepak Tijori's Oops! about the lives of three male strippers (Kiran Janjani, Vikas Sethi and Adyasha) is more raunchy. Tijori feels the metro-centric wannabes need to keep up a certain lifestyle. "And stripping for a living is very much a part of Mumbai's high society culture," claims Tijori.
In Kalpana Lajmi's 'youngest film to date' Kyon, five collegians (Sachit Patil, Chaitanya Chowdhary, Prateeksha, Sanobar Kabir and Amit Jain) get sucked into crime.
Like Padam Kumar's Supari, the protagonists in Lajmi's film are more driven by excitement than desperation. "Many children from well-to-do homes get into crime out of boredom or defiance. It is essential for us to look at the young in our country beyond stereotypical perceptions," says the 45-year old director, who has made films like Ek Pal, Rudaali and Darmiyaan.
Many of these projects are born out of necessity than an urgent need for cinema to address a topical subject. Lajmi candidly admits that getting star dates was an impossibility. "Hence Kyon with newcomers. Now," she says, "I feel I have never had more fun."
Vikram Bhatt's Footpath and Mani Ratnam's under production Hindi film also address the power mechanisms of the young.
Today, these films featuring relatively untried faces seem to have found a sizeable niche market among urban audiences. Since such films cost a manageable amount to produce, their market can only grow in the near future.
And the largest beneficiaries of this wave are the newcomers themselves.