Maverick music maestro A R Rahman's journey through fifteen states of India hunting for music talent will be aired on Doordarshan early this December.
Rahman will host the The Big Band show where bands from seven countries -- India, Nepal, Malaysia, Pakistan, Bangladesh, Singapore and Sri Lanka -- will vie for a three-year recording contract with Phat Phish Records, an entertainment and communications company.
The winner will also get artist management up to three albums and six music videos, tours and concerts on national and international stage as well as cash prize worth Rs 10 million.
"We have seen so many reality shows on the television. But what makes it different
"There is a huge audience of people who look beyond the typical Bollywood music. Music talents cutting across regions, languages, genres will be performing on the show. Considering the excellent reach of Doordarshan, we will launch the show soon on Doordarshan," said Phat Phish chairman Anand Surapur.
"We think the timing is right for people to be exposed to a wider choice. There is an unbelievable amount of talent available and it is just a matter of bringing it out, nurturing it and presenting it to be recognised," Managing Director, Phat Phish, K R Harish said.