In an innovative promotional effort for director Priyadarshan's new movie, Bhagam Bhaag, a treasure hunt was organised on Sunday, December 17, in Mumbai. 

Priyadarshan and some of his cast like Govinda and Tanushree Dutta gave out the prizes for the event, in which about 50 Mumbai colleges participated.

Bhagam Bhaag, about a theatre company on the run, also stars Akshay Kumar and Paresh Rawal.

The movie hits theatres on December 22.