In this picture, taken on March 17 at the Virgin Megastore in New York's Union Square, Samara startles a customer as she walks through the shop.
This is a promotional stunt to market The Ring Two, releasing in US theatres on Friday.
The movie is a follow-up to 2002's The Ring, starring Naomi Watts and Martin Henderson. The horror film import from Japan became a fear phenomenon in the US.
The sequel is directed by Hideo Nakata, the man who ably helmed the plot in its original Japanese version, Ringu.
Photograph: Getty Images