Shah Rukh Khan seems set on giving Aamir Khan a run for his gimmicky status.
Aamir moustache'd it for The Rising, Shah Rukh stuck one on for his upcoming Paheli.
And while Aamir's long locks were the talk of the town, now we see SRK with a ponytail, tucking his backbrushed hair neatly into a green rubberband.
Shah Rukh's latest look made heads turn at Mumbai's J W Mariott hotel on Wednesday night.
The star was the chief guest at a function celebrating 100 days of the Punjabi movie Des Hoya Pardes, starring Gurdas Mann and Juhi Chawla.
Now be prepared for the surge in Bollywood ponytails!
Photograph: Pradeep Bandekar