Children were busy taking Hrithik's autographs and posing with him for pictures.
The actor, who celebrates his birthday today, January 10, says he chooses to do fewer films because he "acts on instinct."
"It is not some strategy that I am not doing films now. It is a personal decision. My decision does not reflect on my confidence or my talent. I don't think in those terms."
Hrithik starred in only one film released in 2004 -- Farhan Akhtar's Lakshya. But the much-awaited film did just moderate business at the box-office.
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He has only his father's next film -- the sequel to the blockbuster Koi Mil Gaya -- coming up. Does he miss the camera?
"The question is: Does the camera miss me," he asks back, smiling. "I hope it does. You're making me nervous by asking this question! But I don't miss the film cameras since I have the media cameras on me!"
Is that why he is at the music launch?
"The people working in Jurm are my friends," Hrithik says. "Many of them have contributed to my growth. The music of the film is promising and I wish them well.
"I have not come to cut any ribbon today. I hope you will see me on the big screen by the end of the year because I don't plan to be a ribbon cutter all my life," he says.
About his next film, Hrithik says, "Koi... Mil Gaya was an ant in front of the challenge ahead of us."
The 31-year-old actor's new hairstyle is also attracting attention. "I always regretted not having a hairstyle of my own. Now, I am happy. I was never confident about my hair since my school days, so it is nice to have this look."
Would he do anything for tsunami victims? "Yes, I am doing something but I do not want to talk about it. There are a lot of things I have done but choose not to talk about. I hope you respect my decision."
Will he participate in Sanjay Dutt's charity concert on January 30? "If not that, there is something else being organised and I will be a part of that function. Nothing is official yet, so I cannot talk about it," says Hrithik.