The unique effort will be held on Sunday, February 6, for tsunami relief, and all of Bollywood is pitching in towards this noble effort.
The web site allows people from all over the world to donate funds to the Prime Minister's National Relief Fund account, in order to help those ravaged by the tsunami tragedy.
Bollywood's biggest stars have offered themselves to this service, and the site includes a charity auction of celebrity experiences and interactions. Up for grabs are things like a gym session with Sanjay Dutt, a meal with the Bachchans, and a bike ride with John Abraham, among other things.
Amitabh endorsed the effort saying, "The Indian film industry has always come forward to support social causes or people in need. So if some of you would like to have a meal with me and Abhishek, all you need to do is log on to www.helptelethon.org and bid for a meal with us. And we'll be delighted to share a meal with a generous person."
Photograph: Jewella C Miranda