Pradeep Guha, president of the leading media company Bennet & Coleman's Times group, has joined the Subash Chandra-controlled Zee Telefilms as chief executive officer.

Guha will start his new assignment from January 2005.  Subhash Chandra, chairman of Zee Telefilms, said in a release, "We are happy to announce the appointment of an accomplished professional like Guha as the CEO of Zee Telefilms. Our numerous channels, spanning several languages and genres, will be the perfect foil to his skills as a media and entertainment expert."

Bhaskar Das will replace Guha at the Times group.