BUSINESS

New Yamaha Fazer at Rs 48,000

November 02, 2004

Yamaha Motor India, encouraged by the upbeat response to Fazer, has unveiled two variants of the much-acclaimed executive commuter Fazer 125 -- Fazer Dlx (Deluxe) and Limited Edition Fazer.

The deluxe version of the stylish executive commuter now comes equipped with disc brakes and electric start, guaranteeing the utmost performance and ease while riding.

The Fazer Dlx price has been priced at Rs 47,990 (ex-showroom, New Delhi); while Fazer DlxLimited Edition will cost Rs 48,700 (ex-showroom, New Delhi).

Also, the Limited Edition of Fazer Dlx is Yamaha Motors' special offering for its customers this festive season.

The motorbikes don flame graphics, with two-tone paints, the two exciting shades available are leaf green metallic and bluish white. These 1,000 sleek machines will be up for grabs on a first come first serve basis!

Through the new launches Yamaha Motors plans to consolidate its position in the executive commuter category.

Speaking at the launch of Fazer deluxe, A V Srinivasan, director & executive vice - president, marketing & sales - Yamaha Motor India, said, "The Limited edition Fazer with flame graphics will generate a lot of excitement and visibility on the roads. The launch of deluxe version with disc brakes and self start is in line with our commitment to offer products that meet distinct needs of the Indian customers."

Equipped with disc brakes of 240 mm disc /130 mm drum - front / rear, electric start, and the power packed features of the Fazer 125, Fazer Dlx will be the next icon on Indian roads, he said.

Disc brakes have been introduced in Fazer Dlx especially for customers who want to experience the zest of the bike. They ensure highly efficient braking and extra safety for the rider. While the electric start feature adds ease in riding, enhancing the overall riding experience that the Fazer offers, said Srinivasan.

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