Detailing the company's plans, A V Anoop, director of Cholayil group, told Business Standard that the concept of Sanjeevanam is that each centre would have a wellness clinic manned by professional practitioners of various treatments like ayurveda and naturopathy , and a restaurant where only holistic food would be served.
"The wellness clinics and the restaurants will follow the naturopathic principles. The food served will be sans any masala, oil or other ingredients considered incompatible with a healthy diet. They will be purely holistic," he claimed. This apart, the holistic wellness clinics would have a panel of eminent ayurvedic and naturopathic practitioners and dieticians.
As a trial, the Cholayil group has started two Sanjeevanam centres at Thalassery and Taliparamba in the state. Another one in Badagara is under construction.
"Initially, the Sanjeevanam centres are being designed with the South Indian cities in mind. After cities in Kerala and other South Indian metros are covered, we will look at Delhi and then later on spread to the whole of India. The first choice is indeed South India ," Anoop added.
The modalities of the project and the cost involved are on the discussion table, he said. "We plan to come out with a franchisee model to open the Sanjeevanam centres. A lot of enquiries have been pouring in and we are seriously considering them. Besides, recruitment of the personnel is also a major issue here in the sense that the best in the field are to be selected to man these holistic wellness centres," he added.
The FMCG company had very recently relaunched its flagship soap brand Medimix in a new packaging.