Leading Swiss watchmakers are gearing up for an Indian summer with new lines, new brand ambassadors and unbelievable price points.
LVMH, which operates in India through a fully-owned subsidiary, has decided to add two more brands to its existing portfolio comprising Tag Heuer and Christian Dior. In a few months, it will launch Fendi, the hugely popular fashion brand. Later in the year, it will bring in the upmarket Zenith, credited with having the finest watch movements in the world.
EganaGoldpfeil has shortlisted four brands for a launch in India: Carrera, Mexx, Cerruti and Goldpfeil. The watchmaker has already tasted success in the country with its Espirit and Pierre Cardin range of watches.
"With Cerrruti and Goldpfeil, we will have a presence in the top end of the Indian market," EganaGoldpfeil director Michael Poix told
Business Standard.
Some other companies are also gearing up to lure Indian customers by appointing local brand ambassadors. Omega, whose brand ambassador, Shah Rukh Khan, recently switched to Tag Heuer, is in talks with another celebrity to endorse the brand. "I cannot disclose the name. All I can say is it will be a global ambassador, with a focus on India," Omega president Stephen Urquhart said.
Corum too admitted