The company hopes to price its products and services cheaper than market rates.
“Videocon has always been positioned as the value-for-money brand.
"Here, too, we will offer services at least 15-20 per cent cheaper compared to the market.
"We will roll out LTE services in three phases, starting from March next year,” said Arvind Bali, chief executive, Videocon Telecommunications.
The company, which won spectrum in six circles in the 1800-MHz band for Rs 2,221.44 crore (Rs 22.21 billion) in November, would initially stick to these circles -- Bihar, Gujarat, Haryana, Madhya Pradesh, Uttar Pradesh (East) and Uttar Pradesh (West).
“But we have plans to become a pan-India operator,”
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