CanvasM, a joint venture between Tech Mahindra and Motorola, is planning to launch 6,000 new indigenously developed applications for mobile phones. Application stores enable mobile users to utilise value-added services offered by network providers.
Application stores have caught the fancy of both service providers and mobile handset manufacturers alike. After the successful adoption of Apps Store by Apple, Nokia and BlackBerry, Indian telecom players like Airtel, Reliance Communications have also announced their foray in the applications development segment.
But, CanvasM says it has developed an integrated platform and their applications are both device and service provider friendly.
"We are creating an independent applications store environment and deliver it across devices. It need not be tied up with a phone or service operators. We have our own tool which facilitates this," said CanvasM CEO Jagdish Mitra. The company also has an IP around their device converter platform.
These applications will be ready to be launched in a month and the company is in talks with mobile companies to partner with them. These 6,000 applications have been developed under the 'innovas' initiative for which the company tied up with about six to eight universities along with some of the Mahindra Group companies.
Tech Mahindra had entered into a joint venture with Motorola in 2006 (Tech Mahindra has 80 per cent stake in the JV). When asked if the progress of CanvasM has been satisfactory, Mitra said: "I am happy with the progress but the speed of adoption of these services