Researchers said that watches may be falling out of fashion with people preferring to use a mobile phone or computer now to keep the time.
The trend is up from 18 per cent just a year ago, suggesting that the clock is ticking rather rapidly, the Daily Mail reported.
Among people aged under 35, the proportion relying on digital devices for time-keeping is even higher, at four in 10.
Market analysts Mintel, which conducted the research, said the trend is expected to continue in line with rising ownership of mobile phones, with 93
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